Franchising

Ora Hotels has chosen a mode of affiliation oriented to respect the identity of the facility, with no rigid or restrictive charges.

The hotels keep, therefore, its characteristics, without the homogenization.

 

In facts Ora Hotels asks little:

• in terms of costs, fees are extremely affordable, even when compared to those applied by other international chains of the same level.
• in terms of branding, the essential identification kit is already included in membership dues and the articles contained in it are the ones required by Ora Hotels.

 

The minimum initial adhesion to Ora Hotels chain is 3 years with subsequent renewal every three years.

 

AFFILIATE COMMITMENTS

• Improving the quality of the structure occurred with annual audits by Ora Hotels responsible.
• Transmitting all the information on the structure and updating.
• Expose the plate Ora Hotels in a visible position inside or outside
• Insert the logo Ora Hotels in internal and outdoor communication.

 

PRODUCTS AND SERVICES FOR THE AFFILIATE

• Visibility and international recognition through the annual Ora Hotels Directory, distributed internationally and in all hotels of the chain
• Subscription to the official website www.orahotels.com, resulting in the possibility of receiving online reservations (where the hotel PMS id GP DATI SYSTEM)
• Presence in the circuits used for GDS bookings of IATA travel agencies worldwide
• Presence in national and international circuits IDS (Internet Distribution System) with daily verification of the activities of competitors.
• Assistance in pricing and in writing a marketing plan
• Possibility of using the telephone reservation center (+39.0521.1917481)
• Inclusion in the international network of Tour Operators and Travel Agencies of Ora Hotels Group
• Shares sold through a network of Corporate and Leisure, national and international
• Definition of trade agreements with:

National and International Tour Operator

Italian and International Network

Italian and International Travel Agencies

Tourist Boards - Travel Business

Institutions, Associations and Cral

Local and National Businesses

• Participation and inclusion in advertising and sponsorships made by the Ora Hotels group
• Visibility through the Ora Hotels press office
• Attendance at major national and international fairs of the sector
• Registration AICA (Italian Association of Hotel Chains)
• Using Ora Hotels Purchasing Office to access programs to purchase and procurement of supplies including all the amenities of the Ora Hotel line (flags, mats, uniforms, cards, brochures, courtesy, etc.).
• Quality Assurance and Quality Control Service in the structure

Moreover, at the request of the facility, the Commercial Division of Ora Hotels assist in pricing and establishing the marketing plan.

Ora Hotels is the leading trade fairs (BIT Milan, ITB Berlin, WTM London, etc..) in order to promote and represent all hotels in the chain.

 

ADDITIONAL SERVICES ON PAYMENT

• Creation and organization of a website exclusively for the hotel
• Construction of signs with Ora Hotels logo and name of the hotel
• Photo shoot of the hotel
• Organization of promotional and educational events with journalists, VIPs, testimonials and decision makers
• Advice on selling strategies and pricing strategies with monitoring of competition
• Press Office dedicated to the revival and the opening of the hotel
• Check and search for specialized representations (luxury segment) abroad